AMAYA Distributor Programme: Requirements, Support and How to Apply

AMAYA appoints agents and distributors to build the brand in countries and regions where it does not sell directly. This page sets out who we are looking for, what we provide in return, how territories and targets are agreed, and how to apply. It is the full version of the terms summarised on the Amaya Agent enquiry page.

About AMAYA

AMAYA is a mobile accessories brand created in 2015 by Guangzhou Baiteng Electronics Co., Ltd. The range covers smartwatches, earbuds and earphones, Bluetooth speakers, power banks, chargers, car chargers, data cables, phone holders, screen protectors, cases and more. We operate branches and retail stores in Kenya, Tanzania and Uganda, and our products are sold across Africa and other emerging markets. In Kenya we are also the authorised distributor for MINISO, HUAWEI and HLA, so we understand the distributor's side of the relationship from our own experience. More on the About AMAYA page.

Who we are looking for

An exclusive AMAYA agent should meet four requirements:

• A business specialising in the professional sale of 3C products, with established and stable sales channels.
• A comprehensive customer-service system, so shops and end customers in your territory are supported locally.
• The willingness and ability to set annual revenue targets and take part in quarterly business reviews.
• Alignment with AMAYA brand values: genuine stock, orderly pricing and proper presentation of the products.

What AMAYA provides

• Exclusive discounts. Brand agents buy at AMAYA's lowest purchase prices. We are looking for long-term partners, and the pricing reflects that.
• Marketing support. Online and offline support including advertising contributions scaled to market size, joint promotions and marketing material packages.
• Annual rebates. Quarterly and annual rebates are paid when agreed sales targets are achieved.
• Credit term support. Once initial cooperation is established, credit terms are extended according to the agent's monthly order volume.
• High-quality products. We regard product quality as the foundation of every partnership and have invested heavily in our quality-control systems. Every product passes factory testing and carries an official warranty.
• One-stop service. Research and development, design, production, sales, procurement, warehousing, logistics and customs clearance are handled in-house. We can also develop products for the specific needs of an agent's local market.
• Free agent training. Product knowledge plus maintenance and repair methods, so your team can support customers.
• Comprehensive after-sales service. Free and extended after-sales support so that you and your customers are backed when using AMAYA products.

Territories and targets

Agreements are made country by country or region by region. Annual sales requirements are settled through friendly negotiation and are based on the size of the market, not a fixed figure applied everywhere. Progress is reviewed quarterly. We do not publish a minimum order or entry fee because the right numbers depend on your channels and your market; bring realistic volumes to the first conversation and we will work from there.

How to apply

Send us the following and we will reply by email:

1. Company profile: registration, years in business, categories currently sold.
2. The territory you want to cover and the channels you serve.
3. Approximate monthly volumes in the categories you are interested in.
4. The contact person who will manage the partnership.

Apply through the Amaya Agent enquiry form, or email song1@amaya.ltd. If you are a manufacturer wishing to supply AMAYA rather than distribute it, please use the supplier cooperation page instead.

New to distribution? Read our guide on how to become a mobile accessories distributor in Africa.